About The Course
Stop wasting ad spend and start making every dollar count! "Analytics to Action" is the ultimate Facebook Ads Analytics course designed for entrepreneurs, marketers, and agency owners. In just 4 power-packed classes, you'll master data-driven strategies to optimize campaigns, maximize ROI, and fuel business growth. Don’t fall behind—turn insights into impact and gain a competitive edge. Enroll now and take control of your ad performance!
Who Should Join & Who Shouldn’t Join?
- Who Should Attend?
- Entrepreneurs & Business Owners
- Digital Marketers & Marketing Managers
- Digital Marketing Agency Owners
- Social Media Managers
- Business Analysts
Participant Requirements:
- Basic knowledge of digital marketing.
- Interest in data-driven decision-making.
- Motivation to integrate advanced analytics into strategies.
- Who Should Not Join
This workshop might not be suitable for:
- Beginners in Social Media Marketing
- Non-Marketing Professionals
- Aspiring Data Scientists (without marketing interest)
- Those without any background or interest in digital marketing
- Individuals uninterested in data analysis
- Individuals with limited time for focused learning:
Workshop Outline
01
Learn how to navigate through the Ads Manager and where to find the most critical analytics tools.
Define and explore the importance of metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), CPM (Cost Per Mille), Conversion Rates, and ROI. Learn how to interpret these metrics to gauge campaign effectiveness
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02
Strategies to measure and increase brand awareness using reach, impressions, frequency, and ad recall lift metrics.
Deep dive into understanding what drives engagement, including analyzing likes, shares, comments, and other interaction data. Explore methods to optimize ads for maximum interaction.
Participants will analyze a set of campaign data to identify what tweaks can improve visibility and engagement.
03
Techniques to track and enhance lead generation campaigns, focusing on lead quality, conversion rates, and cost per lead.
Analyze message response campaigns, understanding response rates, cost per conversation, and optimization techniques for messaging.
Participants will work in groups to dissect a reallife case study, applying the day's learning to suggest improvements for a lead generation campaign.
04
Explore advanced techniques to track & measure purchase AD, map customer journey analytics, and use this data to refine targeting and content.
Learn how to develop custom metrics that align with specific business objectives for more targeted data analysis.
Integrate all learning points to make informed strategic decisions based on analytics. Understand how to translate data into actionable marketing strategies.
Q&A, Experience Sharing and Workshop Wrap-Up
Learning Objectives
At the end of this workshop, participants will:
Be proficient in navigating and customizing the Facebook Ads Manager to suit their specific needs.
Understand how to interpret and use key performance metrics to assess and improve ad campaigns.
Be able to apply specialized knowledge to enhance awareness, engagement, and conversion through strategic use of Facebook analytics
Develop skills to create custom metrics and use complex data sets to drive decision-making processes.
Feel confident in their ability to turn analytics into actionable, resultoriented marketing strategies.
This detailed content plan aims to ensure that every participant, whether they’re an
entrepreneur, a businessman, a marketer, or a digital marketing agency owner,
gains valuable insights and practical skills to enhance their professional use of
Facebook AD analytics.
What You Will Get
Comprehensive Skill Development
Expert Guidance:
Learn from Md. Tanveer Razwan, a seasoned digital marketing professional with extensive experience in Facebook ad analytics.
Easily ShareableDeep Dive Sessions:
Detailed exploration of key aspects of Facebook ad analytics, from dashboard navigation to advanced data-driven strategies.
Workshop Materials:
Workshop Materials:
Receive all presentation slides, notes, and additional reading materials in digital format.
Case Studies:
Detailed analyses of successful strategies and tactics used by top brands in the industry.
Class Records:
Access recordings of each session, allowing you to review the material at your convenience and reinforce your learning.
Certification
Certificate of Completion: Receive a certificate that acknowledges your enhanced capabilities in Facebook AD analytics, adding to your professional qualifications.
Practical Experience
Hands-On Activities:
Participate in practical exercises and case studies that apply workshop concepts to real-world scenarios.
Group Projects:
Work with fellow participants on projects that foster collaborative learning and strategic thinking.
Networking Opportunities
Industry Contacts:
Connect with a diverse group of professionals across various sectors within the digital marketing industry.
Peer Interaction:
Build lasting relationships with other driven marketers, entrepreneurs, and business owners.
Continued Learning and Support
Post-Workshop Access:
Join an exclusive online forum for ongoing discussion, insight sharing, and updates on the latest trends in Facebook ad analytics.
Follow-Up Sessions:
Attend follow-up webinars that cover new developments in Facebook’s advertising platform and emerging digital marketing trends.
Recorded Workshop Details
01
Introduction to Facebook Ad Analytics
Overview of Facebook
Ads Manager and navigating the
dashboard.
Understanding keyperformance metrics.
Q&A and Interactive
Discussion
02
Awareness & Engagement Ad Analysis
Overview of Facebook
Ads Manager and navigating the
dashboard.
Understanding key
performance metrics.,
Q&A and Interactive
Discussion.
03
Conversion Focused Analytics
Strategies for
effective lead generation and conversion
optimization.
Hands-on activity
with real-life data.
Q&A and Group
Feedback.
04
Advanced Analytics and Strategic Decision Making
Creating and using
custom metrics for deeper insights.
Implementing
analytics in marketing strategies.
Experience Sharing
and Closing Remarks.
Introduction to Facebook Ad Analytics
Awareness & Engagement Ad Analysis
Conversion Focused Analytics
Advanced Analytics and Strategic Decision Making
Understanding keyperformance metrics.
Q&A and Interactive Discussion
Overview of Facebook
Ads Manager and navigating the
dashboard.
Understanding key
performance metrics.,
Q&A and Interactive
Discussion.
Hands-on activity with real-life data.
Q&A and Group Feedback.
Implementing analytics in marketing strategies.
Experience Sharing and Closing Remarks.
Recorded Workshop Details
01
Introduction to Facebook Ad Analytics
Understanding keyperformance metrics.
Q&A and Interactive Discussion
02
Awareness & Engagement Ad Analysis
Understanding key performance metrics.,
Q&A and Interactive Discussion.
03
Conversion Focused Analytics
Hands-on activity with real-life data.
Q&A and Group Feedback.
04
Advanced Analytics and Strategic Decision Making
Implementing analytics in marketing strategies.
Experience Sharing and Closing Remarks.
What People Say
Meet your Mentor
Md. Tanveer Razwan
Md. Tanveer Razwan is a distinguished authority in digital marketing analytics, with a rich professional journey that began in 2008. His expertise spans across continents, having collaborated with major corporates, renowned global firms, and diverse businesses from Australia, the USA, the UK, Dubai, Saudi Arabia, and India.
